Jay Rosen is collecting story counts of local newspaper’s print editions. I grabbed the past week’s Journal & Courier’s (March 24-30) and am posting my findings here. I counted 143 total local stories, for an average number of 20.4 local stories per day over the past seven days.

Overall, I have to admit the number was lower than I expected. I’m not saying it’s bad low, just less than I would have guessed. I was surprised also by the proportion of local to wire content, but as I note at the very end, my standard for counting wire was lower than for counting local stories. Still, my perception I think is skewed because the only section I read cover-to-cover daily is local, which usually had one or two wire stories at most. Really, glancing through the comments on Jay’s post, I’d say our team is doing a pretty good job. Maybe it just seems since we’re always working so hard, it should be more. But that probably has more to do with what isn’t counted in the print edition — all our blog posts and web updates, photo galleries and videos, for example. Also, the qualitative measure doesn’t scratch the surface of quality of stories. But that’s another day’s discussion.

The Local news section, which has the most reporters and includes myself, produced about as many as I’d expect but the number definitely ranged greatly daily — depending on space in print. There were more sports stories than I expected, but that may have something to do with it being March madness; both Purdue men and women were competing. There were fewer local features stories than I expected. That’s probably because I rarely read our features pages, or maybe that’s why I rarely do? I do not know.

Another factor affecting the numbers may be some people were off a day here and there for furlough. I myself was out a day and a half with the flu. It would be interesting to compare this to a week without furloughs. But that would require going back to like December or fast-forwarding to at least July, so it’d be hard to really compare.

Hometown: Lafayette, Indiana
The name of your newspaper: Journal & Courier
The url for its website: http://jconline.com
Circulation: about 33,000 daily and 40,000 Sunday

Tuesday, March 24

Number of pages: 28
Number of local, biz, features: 13+2+2 = 17
Number of local sports: 5
Total number of wire stories: 31
Total stories in the paper: 53 (local 41.5%)

Wednesday, March 25

Number of pages: 24
Number of local, biz, features: 12+3+1 = 16
Number of local sports: 7
Total number of wire stories: 25
Total stories in the paper: 48 (local 47.9%)

Thursday, March 26

Number of pages: 28
Number of local, biz, features: 12+2+3=17
Number of local sports: 6
Total number of wire stories: 25
Total stories in the paper: 48 (local 47.9%)

Friday, March 27

Number of pages: 20*
Number of local, biz, features: 10+1+?=11*
Number of local sports: 3
Total number of wire stories: 21*
Total stories in the paper: 35 (local 40%)*
* not counted: TGIF tab

Saturday, March 28

Number of pages: 24
Number of local, biz, features: 11+2+2=15
Number of local sports: 8
Total number of wire stories: 26
Total stories in the paper: 49 (local 46.9%)

Sunday, March 29

Number of pages: 40
Number of local, biz, features: 15+1+4=20
Number of local sports: 5
Total number of wire stories: 35
Total stories in the paper: 60 (local 41.7%)

Monday, March 30

Number of pages: 14
Number of local, biz, features: 7+0+3=10
Number of local sports: 3
Total number of wire stories: 25
Total stories in the paper: 38 (local 34.2%)

I know this was a bit more than Jay actually wanted, but I was curious. I’d be curious to see how it stacks up to another paper of similar circulation.

To understand who was writing this copy, here is the number of reporters in the newsroom.

Local desk: 1 communities/religion, 1 business, 1 county government, 1 city government, 1 k-12 education, 1 higher education, 1 courts and 2 ga/cops.
Features: 1 features/health and 1 arts/entertainment.
Sports: 5 reporters, but some with desk duties.
Total: 16 reporters.

Final thoughts to consider in weighing the numbers and their relevance:

• Our paper is a Berliner format. At most we run three-story fronts. Quite often, we run A1 with just two stories and other refers. This also means, our paper has less actual column space than many. We have four sections most days, including a local front, nation & world, opinions; local; sports/biz; and features that vary by day. On Mondays, we have two sections.

• I did not count ANY opinions page copy, including local editorials, letters, guest columns or columns by editors.
• I did count local freelance columns/stories in the other sections. There were few of these during the week.
• I did not count briefs, even those based on meetings/events/games/trials/etc. actually attended by a reporter. Likewise, the sports agate; business, schools and communities notebooks; and things to do calendars were not counted. Some of each of those items are from releases and others from original reporting.
• I counted all wire stories that were distinctly set apart, not packaged as briefs even though some were short enough to be briefs.
• I did not count stand alone photos.
• I counted stories packaged together as separate stories if they carried distinct bylines on each.
• I counted bylines, taglines and “staff reports” all as one story, even though in our actual byline counts they aren’t counted equal. This means a short charticle counted the same as our Sunday A1 package. I also counted staff & wire reports as one.
• Not counted are obituaries and our weekly “records” pages with police blotter, meetings list, marriage licenses/dissolution, restaurant inspections, property sales, home permits, etc. Those items don’t carry bylines but do require reporters to actually go out and collect the records and then input them.
• I did not have a copy of our Friday entertainment tab at home. So I didn’t count the entertainment stories that day.
• I also didn’t count inserts/classifieds/etc. in the page count. Those are strictly news pages.

A man called the newsroom today to ask how he could keep his recent home sale out of the newspaper.

I told him we don’t exempt things from the records page. There are lots of people who wouldn’t want to be in the blotter or have their divorce or foreclosures reported.

His argument was, “It’s no one’s business.”

To which I replied, “Obviously, the government feels differently. That’s why they made it a public record.”

I explained that anyone — me, his neighbor, his best friend — could go get a copy of the information anyway.

“I know,” he said, “but if they really want to know, they should have to do the leg work.”

I explained his logic to him in other terms: “So, if someone wants to know what’s happening in City Council, they should have to attend the meeting right?”

He thought about it, thanked me for my time and went about his life.

The man wasn’t crazy or obnoxious about it. Someone in the assessor’s office told him who compiles the home sales for the J&C. (I picked up that editor’s line because he was off today.) The man said he didn’t want to hurt neighbors feelings by the price it sold for. I don’t have strong feelings about the journalistic value of publishing home sales. Except that for some reason people are nosy and love that stuff, so we print it. News is what people want to know, right?

My responses to his pleading was what surprised me. Normally, I wouldn’t be that forthcoming. It probably was I waiting on the state superintendent to arrive, so I really just wanted to get off the phone. But maybe it’s that I’ve been thinking a lot lately about what a world without journalists would look like.

I didn’t go into detail with him, but when I said the line about the city council, I was thinking, sarcastically, “So obviously nobody in this city actually cares about what’s happening.” That obviously isn’t true. Therein lies the importance of what we do that so many people take for granted.

This man wanted us not to print the information for the exact reason we publish a newspaper. We aim to get out, in a way that’s easy to access and digest, the information most people don’t know is available, wouldn’t know where to begin finding or would never have or take the time to pursue. You can argue about reporter’s biases and agenda, but one of the important roles we serve is as an impartial observer and chronicler. Our first draft of history, in most cases, is the only version that ever gets written. I have absolutely no stake in whether the price of that caller’s home gets printed or not. I do not care. But I do care that the record we publish is complete. He wanted it to be hard to access because he knows nobody will bother taking the time. Nobody except the newspaper that has decided publishing these public records is important. If journalists are not there to push for not only that but more important records, who will?

I don’t normally read the story chat segments of stories, except on my own articles. Even on those I always jump in with some trepidation about what blasphemy readers will say I’ve committed today. Even if I reported my heart out, seems someone will always find or make up some fault. Mostly, I can’t get past the obnoxious, holier-than-thou and sometimes down right ignorant comments too many people post. I’ve gotten past the point where, except in extreme cases of stupidity, it riles me.

Tonight, I happened to scan down into the comment sections on a few stories and it actually made me hopeful. There are people out there, our readers and our community members, who do believe in what we do. Who do understand why it matters that places like Denver (and to be fair nearly every other city, though not quite at the same level of drop-off as closing a Pultizer-winning newspaper) have fewer reporters covering the streets today than a decade ago.

Too often, I guess, I feel like the debate about this business feels as if its taking place in a silo. It’s probably the people I listen to and the publications I read, but I feel often like we’re debating something without asking the most important people — the readers — what they think. While we’re out there busting our butts, reporting our hearts out and teaching ourselves new media skills to stay relevant and reach more people, it feels like no one really appreciates what we do, except us. You hear people say, let the dinosaurs die. But, and I’m saying this as a 23-year-old journalist with my feet in both the print and moreso the digital world, to be honest, I haven’t yet seen a better model of covering a community than the feet-on-the-street beat reporters community papers have canvassing their region. Perfect? Absolutely not. But worth continuing? I think so. Whether the work gets printed on dead trees or coded in bits and bytes, the cadre of newspaper reporters do a better job than other models I’ve yet seen (real or hypothesized) to make sure what matters gets published. When there are fewer ears listening and eyes watching what happens, that affects people. I don’t think newspapers, not as we know them today, will be here forever. But I’ve got to hope the work we do will endure.

I’m going to re-post two comments on the Sunday column from the executive editor of my paper. This week Julie wrote about how newspapers still supply much of the original reporting that matters, instead of spouting undocumented claims or fixating on the latest missing child/homicide/natural disaster du jour as some media are prone to do. She writes:

I had early hopes that the Internet would provide new and expanded ways for accountability and watchdog journalism. But it’s been disappointing to see how little original reporting is actually done by Web-only enterprises. For the most part, it’s newspapers and their Web sites that are providing the databases and online reporting that have taken public-service reporting from print to cyberspace. That’s because solid reporting takes a lot more resources and commitment than most people realize.

Public-service journalism isn’t the kind of news that attracts a Geraldo, but as media continue to evolve in varying forms, the public will need to decide what kind of news they and the country wants and needs.

Two readers posted encouraging comments on her column today:

JoeKr wrote:
Newspaper journalists seem to be the only ones who have the training and experience to do in-depth investigative work. This is essential in any free society. Furthermore, only print journalism can provide side-by-side opposing views in depth. Talk shows can provide two, three, or four talking heads, but there is little discipline to what is said and exchanged–just as was noted in the previous post. (and often the talking heads talk over each other or passed each other–with only frustration for the listeners or viewers.)

luvlafayettein wrote:
It is too bad that so many newspapers are struggling and closing. I’ve always loved print media. The discipline of objective news gathering and reporting, a “free press,” is essential to maintaining a free America, and this must continue at the local level. (“All politics is local as they say.”) News organizations that can develop distribution methods that consumers want, in a manner that is economically sustainable, will survive. Print is becoming less sustainable–both economically and environmentally. It seems necessary to figure out how other electronic distribution methods can generate enough revenue to cover costs and generate a profit. An awesome task … and I wish you well as you evolve in this time of seismic change in media.

The Indianapolis Star had a nice piece today that is exactly the type of watch dog journalism newspapers are so good at, but that requires tremendous resources to pull off. They looked at the striking amount of nepotism in township governments in Indiana. They also tied it into an interesting database about township spending. This is important because the state legislature this session has been hammering on the excesses of township and county government.

So there were a few comments on the Star’s story I also wanted to highlight:

Dave72 wrote:
This is excellent journalism; nice job Star!! This is an example of why we need to support the Star with our subscription dollars.

My request now is that the Star point its floodlights at the CIB. The amount of money the Pacers are requesting is far greater. And we simply haven’t heard anything lately about what is going on with negotiations. Even if the Star’s editorial board supports giving more subsidies to the Pacers (if for no other reason than to sell its papers), its owes it to the citizens of this city to report on this story.

Digging even deeper, I hope someone, either at the Star or in acedemia takes on the City’s amateur sports strategy going back to the early 80s.

The strategy has clearly failed us in many ways, and now its architects — Swarbrick, Glass, etc. — are skipping town as the city burns. It paid off handsomely for these music-men. But they need to be publicly shamed in the same way these township trustees are being shamed.

I liked that comment, for one, because it recognized the amount of research that went into this and encouraged people to support the endeavor. Then, it tossed out a story pitch worth looking into. (These types of story ideas are one of the reasons I do bring myself to read story comments.)

Anyway, here’s the final story chat I’ll highlight. What I’ve found, in reading the obnoxious comments I loathe, is often the community polices itself. The others who comment are perceptive and realize when a comment is out of line or just stupid. And sometimes, like this one, they say the things we would say if we could jump in and say it ourselves:

evilwoman wrote:

Replying to IndianaJane:
The Indystar has the slowest website on the net. If I didn’t have high speed cable I would be able to read any of it – some pages don’t even load. Now, they’ve added advertisements to make it even slower.

“Now, they’ve added advertisements to make it even slower”

Are you friggin’ serious?!?!?

Wow – the world must be a strange and confusing place for you…

How the HELL do you think this, or any other website generates revenue??? Do you think there is some magical pot of gold at the end of a rainbow that deposits money to the website’s owner when someone views it???

Everyday I am just amazed at the utter stupidity of people on this planet. How do they even get through the day????

Ok, so maybe that was unnecessarily sarcastic. But it made the point. (For the record, I’m pretty sure the J&C’s site loads slower than the Star’s. Both have been blessed with a different version of the Gannett overloaded Web site stick. I know I shouldn’t, but I’m just saying.)

I guess this silo isn’t such a silo anymore. Not when you have major TV news outlets reporting on their evening newscasts about dropping newspaper stock prices and the Rocky Mountain News shuttering. And when magazines like The New Republic and national newspapers like The New York Times are throwing this out there for everyone to digest. Even our own business page prints the corporate quarterly results and announces our cuts and cutbacks so everyone in the community, at least those who read the newspaper, will ask about it the next time they see you.

I went to a school board meeting last week in a town I cover only as often as there’s something of note. Before it started, I was talking to a few of the regular attendees, whom I’ve met before and even talked to over coffee at McDonald’s after filing on deadline. One of them asked about my job security because he’s read about the furloughs, layoffs, etc. I said, honestly, I felt OK. He crossed his fingers, as if to indicate, “good luck with that.” I laughed. I don’t want sympathy. I want people, like that man, to support what we do. I want people to know that it matters what we cover and would matter more if we stopped. I need a solution that will ensure this type of work, the public service we perform, does continue. But until then, I’m encouraged that people do care.

I started an education beat blog for the Journal & Courier in January.

It’s something I’ve wanted to do for a really long time. Two years in, I now feel I have a strong command of my beat. I also feel I can handle both my normal workload and the added work of the blog without diminishing my daily work. Even though I knew (and know) it is more work for me, it is something I think will improve my beat and my coverage. So in my annual review this year, I really pushed for it.

After some discussion with editors, showing examples of other education beat blogs and explaining my ideas, I got the go ahead to try. The first few weeks were just be me testing the waters. I’ve kept blogs before (obviously), but this is a bit different both for me and for the J&C. While we have a handful of staff blogs (mostly sports), we do not have any news reporters blogging. Until now.

Obviously, the test was “live” because it was through the Pluck system on jconline. (Pluck barely qualifies as a “blog” except in concept, but it is what we’re working with, and although it hinders easy access, I’ve decided it’s doable. I think.) But it wasn’t put on the staff blogs page or promoted in print until last week. The editors dropped it in a couple of the print “more online” refers. I highlighted it in a breakout on my weekly schools page. And in Sunday’s paper, I talk about it in a Q&A on the opinions page about my beat and new blog.

Q:Tell us about your new blog.
A: What gets printed in the newspaper is a fraction of what I report. Much of what happens never lands anywhere beyond my notebook. I wanted somewhere to put those items and other things that won’t make it into the J&C but that parents or teachers might be interested in knowing. I’m hoping it becomes a collaboration between me, publishing what I know so far, and readers, responding with their thoughts or even leads I don’t know about yet. Check out the School Notebook at jconline.com/blogs

I have no idea if anyone else has looked at it. No comments yet. But actually, I did get one reader who submitted a message to my profile with a story idea that I looked into and posted a blog post about. Then, when the Indiana House voted on the bill, I turned it into an A1 story. I would have learned the provision in the bill eventually, and did get notes about it a day after my initial blog post, but that person tipped me off a little earlier.

Basically, this is still very much in the experimental stage. I’m still trying to figure out both what to post, how often to post and when to post. I know there’s no magic formula. (Though, I have to say if I could replicate Kent Fischer‘s blog in Dallas here, I’d be pretty happy.)

So far, I’ve learned a few things:

• It takes more time than I expected to write up a post, including appropriate links/files, etc. Since my regular workload remains the same, this is one of my hindrances.

• But for those posts I later turn into a story or a brief for print, it reduces the time needed to write the pieces.
• I have a long way to go to put this into my “routine.” For now, it’s more an afterthought than where I break news. (If it’s true breaking news, then I’m breaking it on the front homepage where more people will see it.) So far, my posts have come first thing in the morning, around lunch, when I’m waiting on a call back, when I’m done filing for the night … basically when the urge strikes.
• I also need to figure out what to post/not post and make it regular. This is hard because my schedule is pretty unpredictable. However, I think if I started a few regular features, they would give me something to post even when news is slow. It would also make it harder for me to ignore the blog when I get busy, which has been a problem so far.

There are also a few brick walls I’ve hit that I’m working through:

• Pluck, the social media program underlying all Gannett sites and which our staff blogs run through, is not at all user-friendly. Not for the blogger nor the reader. You can’t, for example, just write HTML code for a link or to make something bold/italic. You have to actually highlight and paste in your link using its form. This slows me down because I usually just write the HTML as I write the blog, without stopping. You also can’t just drop in a YouTube video or a google spreadsheet. It does let you upload some things, like images, but it’s very limited WYSIWYG. That makes it easy for a regular person to start a blog on the site. It makes it maddening for an experienced person.

• There is no spell checker on the blog form. Since the posts don’t go through an editor, this is kind of an important feature. I have to spell check it in another program or site. Even the automatic spellcheck on Firefox doesn’t work on the site for some reason. I could write the post in another program, but then I have to go back in on the site and format the links/text.
• There’s no easy way to point people to the blog. Pointing to a specific post is even more challenging. So far, what we’ve been doing is just referring people to the jconline.com/blogs directory. That works, OK. Except, then they have to find my blog (the second one listed for now). Then, even though the most recent three posts are listed, whatever they click takes them to the main page of the blog. And finally, from that page, they can actually click to read an entry. One entry at a time. I get that each of those are page views, but seriously, how many newspaper readers would follow three jumps for a 200-word story? I suspect even fewer will follow those jumps online.
• Each post is its own page without context in reference to other posts. The main page is like a partial RSS feed: You see the first few sentences but have to click to see more. What’s more annoying, however, is that the posts themselves are standalone. You have to click to see them, then to see another one, you have to go back to the main page or click a recent post in the sidebar. There’s no “next” or “previous” and no way to see multiple posts on the same page. Again, this has to do with page views. But I tend to think ease of use will get someone to load more pages and stay longer, rather than get annoyed with an unwieldy, unintuitive interface.
• Only the most recent 10 tags are shown. If you look in the sidebar, you can click on the most recent tags, but not any others. This is complicated for me because I want to make sure I’m using the same tags to make them useful. But it doesn’t recommend tags I’ve used in the past or have a list where I (or readers) can look specifically for that tag. This is a problem because I cover more than two dozen districts, with multiple schools. I want people to be able to find stories specific to their community. I haven’t figured out an easy way to do this yet.

Now that I’ve complained, here are a few things going OK:

• The RSS feed seems pretty good. I would like some of the tracking and social media features feedburner (Google?) offers. But the feed works and includes — Thank you! — full posts.

• I’ve been able to drop things on the blog before I could get the story out and also things I will never print. For example, the post about an anonymous $1,000 donation for impoverished kids and about schools continuing without power. I’m trying to limit these to things people might actually be interested in. I don’t want to bore the potential readers with process, but I do want to expose some of the things that spark my interest or might spark theirs.
• It’s already prompted at least one story idea. See my comment above about the charter school bill. That is even before we’ve really started promoting it. As I start telling people on my beat about it and regularly promoting it on the schools page, in print, etc. I hope it will become more useful — for me and my readers.

I still have a long, long way to go to make this what I want. The blog is very much in its infancy. But so far, I’m already seeing the payoff, even if it sometimes come with the headaches. Unfortunately, many of the headaches are beyond my control. But where I can, I’m trying to come up with some other solutions/ideas to make it work.

Since I know some of my readers here are beat bloggers themselves, I’d be remiss not to end this post with this plea: What mistakes did you make that I should avoid, and what are your best tips?

Also, if you’re a beat blog follower: What posts get your attention? What could you do without? What would you want to read about your local schools/education?

UPDATE:

I decided to take some time this morning before I go into work to come up with solutions to some of my complaints. Not ideal, by any means, but I think these will make it easier on my readers:

• I created a blog entry with every tag I’ve used so far and links to search for it. I will update that entry (dated to be the first entry in the blog) as more tags come into use. I also made a tinyurl for that entry (tinyurl.com/jcschooltags) and placed it in my “about me” section above the blog. Unfortunately, the profile section doesn’t let you actually create a link. So they’ll have to copy and paste it. I did put it as the top link in my “blog roll” — just under the most recent tags section.

• Until I come up with a better way to easily point people to the blog, I created a tinyurl to link people there: http://tinyurl.com/jcschoolnotebook

“Writing well means never having to say, ‘I guess you had to be there.'”
—Jef Mallett

Last weekend, I posted about the advice Midwestern newspaper editors have for up-and-coming young journalists. Mindy McAdams did a much better job on summarizing in detail what it all means.

I just wanted to follow-up with a link to the executive editor of my paper’s take on that job fair and what she says you need to break in: The foundation of good journalism never changes.

From Julie Doll’s weekly column (emphasis mine):

But there also were students who wanted to write news or features. Others wanted to be photographers or page designers. And a growing group style themselves as multi-media — ready to go anywhere with a notebook, a video camera, a regular camera and a digital recorder and become a one-man reporting band for the Web, TV, the paper, you name it.

The skills and talents of the students varied — as is usually the case in these kinds of settings. Some colleges and universities are now more than a decade behind the technology curve that has changed not just how we report and publish news but how the world consumes it. Others offer Internet and multi-media, but separate it from traditional journalism classes. And a few understand that news in the 21st century isn’t about the format but the enterprise. They know the fundamentals of journalism — accuracy, ethics, credibility, reliability, good story-telling, and so on — don’t change when you move to a different media venue.

One of the questions that many of the students asked is what I look for in a newsroom staff member. I’m sure they thought the answer would have to do with Flash skills, blogging abilities or experience with page-design software. But even more important are those fundamentals.

I look first for journalists who are committed to being accurate and fair, who have a solid grasp of the English language and how to use it, and who are curious about the world around them.

Those are fundamentals that help ensure we produce news that serves the community and its readers. They are also fundamentals that should serve aspiring journalists well — even in these tumultuous times.

We don’t always, but I have to say on this we agree.

Take a look through some of the advice that Midwestern newspaper editors have for journalism students today. Mostly, it seems their take is optimistic.

It says the survey was conducted with 86 news managers in Illinois, Indiana, Kentucky, Michigan and Ohio. Makes sense since this is coming out at a job fair sponsored by the Hoosier State Press Association and Indiana Associated Press Managing Editors.

I can’t find the original documents on which that AP story is based, but I came across some other versions with more quotes from the editors.

Here’s my favorite of the advice I saw because it was exactly what I looked for — and mostly got — in my first job:

“Pick a newspaper that already is way past thinking of itself as a newspaper. Pick an organization that values journalism in all its aspects but recognizes that it needs people to be part of a seismic change at the same time. You can be part of that change.”
• Dennis R. Hetzel, Kentucky general manager, Enquirer Media, Fort Mitchell, Ky.

And here’s the one to take away no matter your medium:

“Be prepared across a range of skills because it’s so hard to tell what will be needed on your first job. Further, job skills are a moving target. What’s required today could be much different in a few years. If adaptability is a skill, students will need to acquire that.”
• Dan Corkery, managing editor, The News-Gazette, Champaign, Ill.

There are more details of the survey from the version posted on the Indy Star. It is the sidebar on that page (look in the right column).

Here’s a loaded question with unsurprising results (hello, they were asking newspaper editors!):

Could you suggest any reason(s) for college students to consider a career in newspapers in light of the downsizing in our industry today?
1. Skills of a journalist will always be in demand regardless of format: 29
2. Important work: 27 (Serve as watchdog for the public; expose corruption; ensure justice and freedom; make a difference; do some good.)
3. Still can be a rewarding and satisfying career: 7

But what we should read from that survey, if you ask me, is there are still plenty of people who believe that journalism is still important. But it’s harder than ever and maybe even more a roll of the dice than ever to break in. To better your odds, j-school students need to be willing to work hard, have strong basic skills but also be flexible, adaptable and diverse in building their skillset. Also, start by freelancing and don’t overlook small papers.