The NYTimes has a story today about how media outlets are dealing with a new trend: People “video snacking” at their desks at lunch.

It’s an interesting phenomenon I haven’t heard of before. Though, apparently several newspapers and TV stations, as well as big online ventures like Yahoo/AOL, are responding to this increased noontime demand for fresh video.

The midday spike in Web traffic is not a new phenomenon, but media companies have started responding in a meaningful way over the last year. They are creating new shows, timing the posts to coincide with hunger pangs. And they are rejiggering the way they sell advertising online, recognizing that noontime programs can command a premium.

In 2007, a growing number of local television stations, including WNCN in Raleigh, N.C., and WCMH in Columbus, Ohio, began producing noon programming exclusively for the Web. Among newspapers, The Virginian-Pilot of Norfolk, Va., and The Ventura County Star in California started posting videos at lunchtime that have young journalists as hosts and are meant to appeal to 18- to 34-year-old audiences.

The trend has swept across large as well as small independent sites. Yahoo’s daily best-of-the-Web segment, called The 9 and sponsored by Pepsi, is produced every morning in time for lunch. At MyDamnChannel.com, a showcase for offbeat videos, programmers have been instructed to promote new videos around noon, right when the two-hour traffic spike starts.

I was unaware of this jump. Granted, reporters/newsroom staff here are only sent the basic stats report e-mail for each day. So I don’t know the exact numbers for each hour. But our traffic very clearly seems to spike around 8/9 and then again at the end of the work day. I’ll have to look back through a few days when I’m at work again to see if this midday trend holds true here. If it does though, it begs the question of whether we should and how we should cater to that demand? And if it doesn’t, it still leaves open the question of whether we could compete for this attention, and of course, how.

The first reporter at my paper starts posting around 6 a.m. daily (8 a.m. weekends — but both shifts seem ungodly early when you’re the one on them), and throughout the day local and state, and sometimes big national, stories are posted. On bigger news, the No. 1 slot or the No. 5 slot (that is the top slot w/a photo or the top slot sans photo) will get swapped out or updated and timestamped breaking news. Often, those stories are among the most read. After the 4 o’clock meeting each night, they post a PM Update with four or five teasers for the top stories in tomorrow’s paper. That is also usually well read.

But if there’s a group of people or even a growing appetite for a noontime video/news bite, it’s worth considering what type of demand that is (seems from the NYTimes story that lighter fare is popular) and then how to cater to it. (Wow, so many food cliches.) Here’s some very preliminary ideas I have off the top of my head, or as Carl (former prof/Stater adviser) used to say: I’m thinking out loud here…

• A noontime round up of odd news off the wire. These are generally short, and pulling out three or so each day would probably be a cinch. People like weird stories. If you want this to be video, grab one of your more camera friendly staffers and get him or her to quickly tell the stories. Throw in a few stock photos/screen grabs/whatever for effect if you want.

• A midday news synopsis with very brief (think news tickerish) bits about the stories we’re working on or even the biggest national stories — with links to more details for any stories that are already posted, of course, even if it’s a link to CNN. This could easily be paired with a noon-time 2-minute newscast. I don’t think you need glitzy here, down and dirty headlines could suffice.
• Maybe like our PM Update a Midday Update. Promote the top stories, video, galleries, forums, whatever on your site to let other people know what their peers are reading. Kind of, “Here’s what’s generating the biggest buzz on (your site).”
• Get an employee who’s always finding cool stuff online (there has to be at least one) to do a round-up of stories, videos, Web sites, whatever people are talking about online today. Maybe it’s just a quick round-up of the top stories on other sites, like YouTube’s most popular item or whatever is out there on Digg or just whatever cool or crazy news/fun item he or she stumbles on that day. This would probably work best as a blog that you promote or cross-post at noon each day. I’m thinking kind of an “in case you missed it” blog. Something along the lines of Clicked over at MSNBC, with a dash of USA Today’s On Deadline or a more focused version of Pop URLs. I could spend hours following all those links. The benefit of doing this locally (instead of Clicked, etc.) would be it would focus the local audience on the same items. Fostering that communal experience, “Did you see…?”, and community conversation on the comments.

I’m sure there are plenty of other more innovative and effective ways to capture that noontime media consumer. Those are just some initial thoughts. I’ll have to look around to see if anyone out there has come up with some cool ideas. If you know of one, pass it my way.

Too funny not to share with you guys. Newspapers and friendship bracelets? lol.

Apparently from an a cappella group of techies called The Richter Scales.

I love slam poetry.

There’s something about the economy of words and the emotional performances that just make it an amazing art form.

I know this has nothing to do with journalism, but this piece seemed worth sharing. FYI, if you’re interested his name is Eric Darby.

OK, so I rant about the Beacon Journal Web site a lot.

I’ve discussed some of the practices that annoy me on every site, but especially Ohio.com because I frequent it.

But tonight, I popped over there and noticed something positive I wanted to note.

Did you notice it? I did immediately. And I had a hunch from the headline, which was confirmed when I clicked through, this story was actually a follow-up to the subject of my previous rant about the Beacon Journal’s video practices.

In fact, in that rant I specifically made this suggestion about the video: “There was no indication on the story list. Come on, guys, you should advertise this to entice me to click!”

Tonight, they made a note about the video, in the headline, right out on front! I literally smiled and said “yay!” to myself about that. I wouldn’t have even clicked on the link had I not seen that note. Instead, I wanted to watch the video, whatever it was. That’s why pointing out there’s a video is a good idea. People love video.

UNFORTUNATELY, it’s the same video I ranted about before. :( I watched about a minute hoping maybe they had re-cut it or edited it down some.

Not a total win, but this is a definite step in the right direction.

(And just to drive the point home I’m not picking on the beacon and this really is a pet peeve of mine… I actually made the SAME comment about noting video in the headline of stories to my own managing editor last week about our site. It just makes sense.)

Only the Wall Street Journal could take beer pong and make it this classy.

It’s been awhile since I’ve actually sat down with a print edition of WSJ (except the occasional items pointed out by the county reporter whose father bought him a print subscription for his birthday — hey my parents aren’t that thoughtful!). But I do get the CollegeJournal e-mails every day. Mostly it’s recent stories or Q&As from the WSJ. But it’s free and targeted pretty much to my demographic: soon-to-be grads and recent grads setting out in their jobs as new young professionals. I dig that.

My favorite part of the story — other than reading about young people capitalizing on the interests of other young people, (hey why not?) — is the accompanying graphic. I imagine a CEO sitting behind his desk, reading the paper and studying the inner workings of beer pong. That thought makes me smile.

They also have a video (though the audio on it is really wonky, at least it came across that way for me?). I had to watch the video because I wanted to see how you could create a video about beer pong that wasn’t like made for YouTube/Facebook. But, again, there they go making the drinking game classy.

Check out the Soul of Athens project. (Via Multimedia Shooter.)

I don’t know what class or group or what prepared this package of videos/stories, but seriously, each of the stories is amazing. Together, they really do give you an indepth understanding of the soul of the city where Ohio University is based.

This package is amazing. Well done!

A few to definitely check out:

• Jenny’s Story — if you only watch one, this is the one to watch. It’s a pretty raw and honest capture of that girl’s apprehensions and ambitions for life beyond her school and city. It’s also universal. I can hear this girl’s voice echo through millions of small towns.
• Love in the First Person — I love the intimacy of this video, which is shot mostly from the fiance’s camera lens. It’s the basic idea that young love can conquer anything, and this is a testament that even through the tough times, this couple is ready to try.
• Be Not Afraid — A woman in Iraq to help as a member of a Christian organization is abducted. Listening to her recount the tale is incredible. The way the video is shot and edited also works so well with this story, the stops and starts and unpected turns it brings.

This is an awesome video by the IndyStar.

Basically, they time lapse monks creating a sand mandala, which is beautiful and full of intricacies, over three days. At the end, they destroy it. The music it’s set to also works well. It helps give it an upbeat, constantly moving feeling, while still sounding traditional (not sure if it is?) enough to work with the subject.

This video makes the point about impermanence so much more real because I can see in a few minutes just how much work went into creating the masterpiece and also how quickly it could be wiped away.

I hate to pick on the Beacon Journal. I really do. But it happens to be one of the news sites I frequent, so I see it at its best and worst, and a lot of in between.

Tonight, I happened to click on the story 22-year-old hopes talents will take him to new heights. Even before I clicked it, I was hoping there’d be video. (There was no indication on the story list. Come on, guys, you should advertise this to entice me to click!)

I spent the first minute or so — I actually have no idea how long it was because there’s no timer on the video, but it was more than halfway — wondering, OK, when do I get to see him jump the car?

I am not a videographer. I’ve never actually produced a video for a news Web site. (This is going to change soon, as when school lets out later this month I’m going to have more time for that and they’re going to train me, even though I have a solid grasp now from my classes/fiddling around. And I’m pretty happy about that. But, another day.)

But as a video consumer, I can tell you this video fails in pretty much every critical area except for the fact that they did have the foresight to capture video to help tell the story. And yes, they get brownie points for that.

Other than that I found myself wondering what the person shooting and editing the video was thinking. Or if they were.

First of all, zooming in and out of the man crouching by his car — not cool. Focus please. Take a few of those wide shots and alternate them with a few close ups and a medium one or two. Also, what is up with the lack of tripod? I can tell it’s a windy day (because I can hear the wind on the guy’s lapel mic as he’s talking and, btw, that’s pretty distracting, too). I can also tell when the videographer gets tired of crouching because you can watch him stand up mid-quote. It’s even shakier from there.

Second, the sound is mediocre at best, barely audible at worst. As I mentioned, you can hear the static from the wind, etc. And the reporter off to the side asking the questions is distracting. Edit these out please, they’re unnecessary.

Third, why is he crouching by his car for the entire first half of the video? If I hadn’t been watching to see if it got any better, I would have closed the browser about 10 seconds in. Also, what’s up with the jumpcuts/quick transitions? It’s jarring.

It seems like the video has all of the, to be honest, boring interview up front. Then at the end it’s like a fireworks display where they have a grand finale and just set off everything they have left. You suddenly see some cool angles and creative shots. You finally see him talking not on bended knee. You get to actually see him jump his car about a dozen times, which would have been way cooler if the videographer had used all these ample opportunities to catch him from different angles instead of sticking to his spot on the sidewalk. (It’s not like there was a unwieldy tripod holding him back).

I wish I could pull this out of flash and try to edit it in a way that I think would have been more appropriate. That shot of him running toward the car as seen from below the car? That could have been an interesting opening shot. At least you had some action. And when he talks about everything else he can jump, why not get him showing off some of those skills? Or a shot of him making a slam dunk on the basketball court? And why don’t we have a shot of him bracing himself for the run? Or a shot of the faces of the onlookers as they watch him perform his trick? Even if they had only spliced some of those “fireworks” from the end into the middle, it would have eased the transitions and held the viewer’s interest better.

If it wasn’t 1:30 a.m. and I didn’t have my alarm set for 7:30 a.m. I’d go through and try to find a positive example of video on the site. But again, their video list is daunting and I don’t have the paitence to sift through and watch it all. I should probably get to bed so I’m not running on empty tomorrow.

But I will say this, it’s pretty cool that the guy can jump over cars. And I am glad I got to see it not just read about it. So I guess a poorly executed video is better than none at all.

So, it is a little soon to be ripping off the OnBeing idea from the Washington Post. But I saw the “Stater.You” link on the site and clicked.

Not as pretty as the WP or as artsy, but it is something different. And I’d be willing to bet, outside Taylor Hall the number of people who’ve heard about or seen OnBeing is a few dozen at most. So the readers won’t hold it against them.

I’m not sure I’d have chosen those subjects (for one thing Karl Hopkins-Lutz used to be a Stater columnist, though it has been a few years) or that location to jump off the project. But if the idea is to offer random snapshots of people around campus, it succeeds.

This is definitely thinking beyond the printed page. And it’s a good example of why student newspapers are great places for experimentation and trying new things. Don’t waste months, which could mean semesters, which means staff turnover in the world of college newspapers, testing and tweaking to perfection something before launch. Just go for it. If it doesn’t work, ditch it. No harm, no foul.

I’m hoping this works, but I’m not optimistic: It works now!

Ugh. I don’t know why the videos won’t load. Trust me they’re funny. They are clips from fall semester at the Stater. There’s one of Seth attempting a cartwheel, the infamous Driving Ben Bananas video and then another never-before-seen clip of Aman (then city editor) playing NBA Jams in the newsroom on election night. A hodgepodge glimpse of the “play hard” part of the Stater.

If it’s not working for you (and it’s not working properly for me), I uploaded here.

And if anyone knows why the videos won’t load here but they do on that page… I could use some help. My hunch is it has something to do with the paths to the movies being called. (As in, it’s trying to call them from the folder this post is in, not the one the flash movie is in.) But I could be and probably am way wrong. Either way, I don’t know how to fix it anyway. It’s working now! :)

Even so, I will say I am surprised I got it to work at all. And considering it’s pretty much my first foray into Flash, I’ve impressed myself.

With much thanks to Mindy McAdams whose handout helped me get as far as I did. And for the tip that helped me fix it.